Darling Hair is the official hair styling partner for the 2nd time in a row for South Africa’s biggest competition reality show, Idols SA.  Darling Hair will be there every step of the way ensuring that the contestants and judges look their best, while the hopefuls take their shot at superstardom. Darling Hair would like to congratulate the Top 10, as chosen by voters, Nqobie, Berry, Daylin Sass, Sia Mzizi, Karabo, S’22kile, Monique, Kevin, Bulelani and Ithana. 

This new season has been a game-changer, taking entertainment to another level, from bringing dreams to a reality, showcasing singing talent accompanied by contestants looking their best with Darling Hairstyles. Darling will gift the Top 10 contestants with 3 months-worth of Crochet and Empress Hair extensions to help the ladies ‘Find their Beautiful’ valued at R2500 and barber vouchers for the boys at the same value. 

Mzansi’s most loved talent show and pop culture phenomenon will see the crowned winner of the competition become an instant millionaire, with R1 million in cash. As the lead hair styling sponsor of Idols SA season 17, Darling Hair will contribute R100 000 in cash to the total amount.

“By supporting Idols SA 2021 with our hairstyle creations for the contestants has allowed us to drive positive brand sentiment in a way that is relevant to our target consumer and accessible to the mainstream. Idols SA partnership provides us with a great platform to create positive associations for the Darling Hair brand, and we are really excited about its benefits. We look forward to championing the contestants in making their dreams a reality.” – Dipolelo Fungile.

Darling Hair will continue to engage Idols fans with unique and exclusive content throughout the upcoming season on our social pages. #DarlingxIdols #DarlingSouthAfrica #IdolsSA #Season17 #FindYourBeautiful 

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