Darling Hair is proud to announce its collaboration with veteran actress, Mam Lillian Dube for Breast Cancer Awareness Month. Mam Lillian Dube is best known for her work on hit South African TV shows such as Soul City, Hlala kwabafileyo, Skwizas, Muvhango, Generations and Isithembiso just to mention a few. Dube has been tirelessly working to create more awareness about breast cancer and mental illness.  

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Mam Lillian has had a long battle with Cancer starting in 2007/8 where she underwent chemotherapy and surgery for breast cancer. She remained in remission until 2015, when cancer returned, again needing surgery. She has become a vocal advocate of cancer awareness.

Mam Lillian Dube as well as the Darling Hair team visited the Helen Joseph Hospital Breast Clinic ward in Johannesburg, where 100 wigs were given to cancer patients. Additionally, Darling hair handed over a cheque of R10 000 to the Breast Health Foundation. Darling Hair goes beyond their passion and strives to be every African woman’s ally, where they inspire and empower her to express herself through her hair in daily moments that make up her life journey, including breast cancer.

Marketing and Communications Manager of the Breast Health Foundation, Jenna Skews says, “It is wonderful to partner with a brand whose values focus on women empowerment. The Darling Hair team celebrated Breast Cancer Awareness month with us yesterday and assisted us in making a difference in the lives of patients. It is important for South Africans to understand that Breast Cancer does not discriminate based on age, race or agenda. It can affect anyone.”

As a brand that prides itself in being allies for women, it is an honour to be able to work closely with an organisation that supports women that are diagnosed with breast cancer. It is important for South Africans to know what is normal for their bodies, and to be aware of the symptoms of cancer. As a brand we would also like to encourage all women to get mammograms that can detect breast cancer early,” says brand Manager, Dipolelo Fungile.

“Suck those titties,” says Mam Lillian Dube, “A lot of men have saved their wives or partners’ lives by sucking their titties. If you are in the habit of doing that you will notice if there is something that has never been there before. Partners are the first ones to pick it up. I say it in a jokingly manner, but it is not a joke. Suck those titties.”

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