The who’s who of South Africa’s hair industry ascended at The Market Theatre in February 2023 to embark on ORS Olive Oil’s first regional Masterclass to introduce its All in One Professional Lye Kit for stylists. The event saw the unveiling of the Professional All in One Relaxer Kit which consists of a relaxer bucket, shampoo, creamy conditioner, wrap set mousse and sheen spray.
ORS is an iconic brand with over 25 years in haircare. It has always taken pride in its key ingredient, Olive Oil which has many benefits to help grow and maintain healthy hair and scalp. It has a diverse product portfolio that caters for both natural hair and relaxed hair.
The guests enjoyed complimentary drinks, a lovely lunch, while the hair masters demonstrated ways in which stylists can use the new kit. The stylists had an opportunity to battle it out on stage to create styles and win a share of over R10 000 worth in prizes. The event was hosted by Rouge the Rapper and saw stars such as Siyasanga Papu from Mzansi popular Telenovela, Gomora attend.
“As a hair care company, it is important to recognise the crucial role our stylists play, not only in supporting our brand but in making South African women feel beautiful. Stylists are masters of their craft and at ORS we want to continue to empower them to master their gifts, while offering them an amazing portfolio of products,” says Brand and Marketing Manager, Caroline Ncube.
